3 Creative Ways a Video Production Company Can Market Your Business

Video has become an increasingly important medium for businesses looking to market their products and services. In fact, according to a recent survey by Wyzowl, 86% of businesses use video as a marketing tool, and 93% of marketers who use video say it’s an important part of their marketing strategy. With this in mind, it’s no surprise that many businesses are turning to video production companies to help them create compelling content that will grab the attention of their target audience. In this article, we’ll explore three creative uses for hiring a video production company to market your business.

Explainer Videos
Explainer videos are short, engaging videos that explain a product, service, or concept to the viewer. These videos can be used to help potential customers understand what your business does and how it can help them. A well-made explainer video can be a powerful tool for marketing your business, as it can quickly convey your message in an entertaining and visually appealing way.

When hiring a video production company to create an explainer video for your business, be sure to choose a company that has experience creating this type of content. Look for a company that has a portfolio of high-quality explainer videos that have been successful in engaging and converting viewers.

Customer Testimonial Videos
Customer testimonial videos are another great way to market your business using video. These videos feature satisfied customers talking about their positive experiences with your product or service. Testimonials can be a powerful marketing tool, as they provide social proof that your business is trustworthy and delivers value to its customers.

When creating customer testimonial videos, it’s important to choose customers who are articulate and enthusiastic about your product or service. Be sure to work with your video production company to choose the right customers and to create a compelling narrative that will resonate with your target audience.

Social Media Videos
Social media platforms like Facebook, Instagram, and Twitter are increasingly important channels for businesses to reach their target audience. Video content is particularly effective on social media, as it tends to get more engagement and shares than other types of content.

When creating videos for social media, it’s important to keep them short and attention-grabbing. Consider creating a series of short videos that highlight different aspects of your product or service, or use video to showcase behind-the-scenes glimpses of your business. Your video production company can help you come up with creative ideas that will resonate with your target audience on social media.

In conclusion, video production companies can be valuable partners for businesses looking to market their products and services. Whether you’re looking to create explainer videos, customer testimonial videos, or social media videos, a skilled video production company can help you create compelling content that will engage your target audience and drive results for your business.

RT Productions is your video production resource for hire in the San Francisco Bay Area and beyond, reach out using the form below if you have any questions.